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By: James Walker on Sat May 18

Here’s Why Your Dog Grooming Business Needs a Website

We often hear dog grooming business owners say they don’t need a dog grooming website yet. It’s too expensive. It’s old-fashioned. Nobody looks at websites anymore. Using social media, getting referrals, or having a Yelp profile is enough. And yet, they’re struggling to get clients!

Here’s the simple truth: you can absolutely succeed as a dog groomer without a website; some do. But you could grow a lot faster if you had one.

Skipping a dog grooming website is a big mistake. Today, everyone uses the internet to find what they need. If your dog grooming business isn’t online with its own website, you’re missing out on lots of potential clients. Here’s why having a dog groomer website is crucial:

So People Can Find You When They Search Online

Lots of people look online to find someone to groom their dogs. Even those who hear about your business from a friend, an ad, social media, or driving past your store (if you have one) will usually look it up online before making a decision (and to read reviews, get your hours, pricing, location, and so on).

If you don’t have a dog grooming website, these potential customers will struggle to find you.

To Make Your Business Look Serious and Reliable

A website makes your business look more serious and trustworthy. When potential customers see a nice-looking dog grooming website, they feel more comfortable trusting you with their pet. Through colors, pictures, fonts, and other design elements, you have the chance to show your personality and “vibe”—just as your clothing and furniture do.

But looks aren’t everything. Your dog groomer website also needs effective, persuasive writing to build trust, show you know what you’re talking about, and explain why you’re the perfect groomer for them.

Your website is the perfect place to let people peek behind the curtain. Share your story—how you got started and why you care about helping them. When people connect with you, they’ll feel good about choosing your business for their dog.

To Make Appointment Booking Easier

With a website, your clients can book or request appointments by themselves anytime they want. This means they don’t have to wait for you to answer the phone, and you don’t have to spend as much time managing bookings. It makes everything easier for both of you!

To Take Advantage of Online Advertising to Reach Even More Potential Clients

Being easy to find online, word-of-mouth, and social media are all great ways to attract new clients. But the benefits are not instant and can be unpredictable—ever had a flurry of inquiries all come through in the space of an afternoon, and then nothing at all for the next week? If you need to fill your schedule now, online advertising can be an excellent tool.

Unlike most traditional forms of advertising, ads on websites like Google, Facebook, and Instagram are “pay per click”. If your ad catches the attention of a local dog owner and they click (or tap) it, you will be charged a small fee and the potential client will get sent to your website. If they like what they see, you have a new client, who may start visiting you on a regular basis!

The cost of advertising your dog grooming services on Google will vary hugely depending on your location, the time of year, the quality of your dog grooming website, the wording of the ad, your competition, and more. But to give an example, about 130,000 Americans search on Google for “dog grooming near me” every month. An ad for this search phrase in most cities costs $1 to $3 per click.

Because It’s a Smart Investment That Can Pay for Itself!

Getting a website for your dog grooming business is an investment. You’ll need to spend some money upfront, but it can pay off big time. It can be done for a a very low price, or even for free with some do-it-yourself tools (and a lot of spare time!), as covered in our guide to the cost of a small business website. Many web designers, including ourselves, also offer payment plans to reduce the upfront costs further.

A good dog grooming website can bring in a steady stream of new clients. These new clients can quickly cover the initial cost of your website, and everything after that is pure profit.

And remember, many of these new clients will keep coming back. A website is a gift that keeps on giving, bringing you new customers for years to come. The sooner you get one, the sooner it can start working for you.

We Recently Built a Dog Grooming Website, Here’s How It Went

We first got to know Tali, owner of Tali Tails Dog Grooming and Daycare in Los Angeles, in late 2023. She’d been running the business for 5 years and had amazing reviews and some very loyal clients, but wasn’t seeing the growth it was capable of.

We created a premium website ( that would grab the attention of local dog owners and turn them into paying customers, which is exactly what happened!

In just two months, Tali’s new dog grooming website brought in:

475 website visitors
63 online inquiries

That’s the power of a great website. It’s a 24/7 salesperson, attracting new clients even when you’re busy grooming or taking a hard-earned break. Read the full case study in our portfolio!

As Dog Grooming Web Design Specialists, We’d Love to Work with You!

A website is one of the smartest investments you can make for your dog grooming business. It showcases your skills, attracts new clients, and helps you stand out.

We know getting a website can feel overwhelming. That’s where we come in. Our small, US & UK-based web design agency specializes in creating affordable, custom websites for dog businesses like yours.

For $2,000 to $3,000 (or $400/month), you’ll get a high quality, modern website with a custom design, domain name, email, a logo, online booking, and more. Plus, our small team offers a personal, flexible approach.

Imagine having a dog grooming website that consistently brings in new clients and makes booking a breeze. If you’re ready to scale your grooming business, we’re here to help.

Fill out the contact form below, and let’s start building your dream website today.