Your Business Website: Understanding Costs and Making Smart Choices
Looking to enhance your current website or considering a new digital home for your business? The cost landscape can be confusing, whether you’re upgrading an existing website or starting from scratch. We’ll guide you through the different options available, from simple DIY methods to affordable professional web design services that an agency can provide (like ours). Need more info? Feel free to reach out to us!
Exploring your website options
When it comes to building or upgrading your website, there are several paths you can take. Each option varies in terms of ease, cost, and the level of professionalism it can bring to your site. Let’s look at the three main routes and see how they stack up and differ in price.
DIY website builders
Website builders are tools that allow you to put together a website using predefined templates and through drag-and-drop interfaces. Popular website builders include Wix, Weebly, and Squarespace.
They’re marketed as easy and quick solutions that allow anyone to create their own website, but there’s more to the story.
Usually inexpensive compared to the other options. Pay-monthly packages are typically available, making them accessible to those on a very tight budget.
No coding needed.
Can be limiting. Creating a website that truly stands out requires design skills, which might be challenging for some. Writing content that attracts and engages customers (often referred to as SEO or Search Engine Optimization) is another critical aspect that can be difficult without professional help.
Many business owners find that crafting a professional-looking website takes more time and effort than anticipated, leading to a site that doesn’t fully meet their needs or expectations.
Around $100 to $400 per year, but it’s important to consider the value of your time and potential lost business opportunities with a less professional online presence. In other words, you get what you pay for and sometimes, it’s not very much.
Small agency or independent web designer
A small agency or an independent web designer provides personalized service, offering bespoke solutions that align closely with your brand and business goals.
Customization to fit your brand, personal touch, and a more professional look and feel.
Small agencies or independent designers often complete projects more quickly compared to DIY solutions, which can take much longer to finalize.
Higher initial cost than DIY options.
Typically ranges from $500 to $5,000 with ongoing costs of anywhere between $100 and $500 per year. Redesigns and additions once the website is complete are usually $50–$100 per hour. While the upfront cost is higher, you save time and get a more professional result. This is great for small business owners who are ready to take their business to the next level.
Access to a broad range of freelancers around the world with different skill sets and price points.
The inconsistency in quality and challenges in communication are significant considerations. Most freelancers on these sites are based in non-English speaking countries leading to language barriers.
Managing freelancers and ensuring a cohesive, professional end to end product can be more time-consuming and complex than anticipated. The risk of ending up with a website that doesn’t fully meet your business’s needs is also higher.
Anywhere from $250 to $1k+ with the potential for additional costs due to revisions, managing multiple freelancers, and hiring for different components separately (SEO, copywriting, design, development).
What can influence the cost of a website?
The cost of creating a website isn’t just about choosing a builder or hiring a designer. Several factors play a crucial role in determining the final price. Understanding these elements can help you better budget for your website and ensure you’re investing in the right areas for your business’s online success. Let’s break down these factors:
- Number of pages: More pages generally mean more work in design and content, leading to higher costs + time commitments.
- Design elements: Custom designs, logos, and unique graphics can elevate your brand but also add to the cost. Professional photography and editing also contribute to a more polished look but increase the budget.
- Content writing and SEO: Writing engaging content that also ranks well on search engines (SEO) is a specialized skill. Good SEO helps your site get found online, but it requires expertise and thus can add to the cost.
- Special features: Online booking systems, quote forms, e-commerce functionalities, and other interactive elements require additional development and can significantly impact the cost.
- Custom design vs templated solution: While templates offer a cost-effective start, a custom design ensures your website stands out and matches your brand identity closely, which typically costs more. Versus having a business website that is virtually identical to the thousands of other business owners who used a similar template.
- Maintenance and updates: Websites need regular updates for security, functionality, and content. Consider whether you’ll handle this in-house or outsource it, as ongoing maintenance can be a recurring cost.
Each of these factors should be carefully considered in light of your business needs and goals. While it’s tempting to cut costs in the short term, investing in the right areas can significantly impact your website’s effectiveness and, ultimately, your business’s online presence.
To summarize - making the right choice for your business can seem daunting but is doable
As we reach the end of our guide on the costs of building a website, it’s clear that there’s no one-size-fits-all answer. The right choice depends on your business needs, budget, and the level of customization and professionalism you want for your website.
Here’s a quick recap:
- DIY platforms can be cost-effective but often require a large time commitment and may lack the professional touch and flexibility you need.
- Small agencies or independent designers offer personalized, custom-designed websites that can better represent your brand, although at a higher initial cost.
- Outsourcing might seem budget-friendly, but managing quality and communication can be challenging. You also risk spending more in the long run if you are not familiar with web design and the digital landscape in general.
- Your website is a crucial part of your business’s identity and online presence.
- It’s the first impression many customers will have of your brand.
- It’s a platform where you can control your message and how your business is perceived.
If you’re considering a new website or an upgrade and need guidance, don’t hesitate to reach out to us. We specialize in creating bespoke websites that align with your business goals, without the hefty upfront costs. Our affordable monthly plans start at just $99, including unlimited website updates and copywriting services. We’re a small team based in the USA and UK: we offer the advantage of direct and efficient communication. We also have over 15+ years of combined business experience.
Your website is an investment in your business’s future. Make sure it’s one that pays off by choosing a partner (like Boujee Brands) that understands your needs and helps you achieve your online potential. Contact us for a chat about your website needs – we’re here to help you make the right choice for your business.